Recommendation catalogue review
A structured audit of which add-on pairs and placement rules are drowning genuine cross-sell opportunities.
What we examine
Rule collisions, stale pairs, category blind spots, and placements that cannibalise primary lines. The review produces a prioritised list of catalogue changes ranked by likely attach-rate impact — not a generic health score.
Deliverables
A findings memo, a marked-up sample of recommendation pairs, and a short call to walk merch through the first three fixes. Often used as preparation before a full cross-sell lift study.