Lift Studies
Shapes of past engagements — windows, placements, and how findings were briefed — without inventing client metrics.
This page collects the forms studies usually take. Names and figures are illustrative patterns drawn from anonymised GB retail work — useful when you are scoping your own enquiry.
Pattern A — PDP add-on tiles
Setting: Product detail pages for a single category family.
Question: Do “complete the set” tiles raise attach for accessories under a price ceiling?
Materials: Impression logs, order lines, category dictionary.
Briefing style: Three plates — window definition, lift with confidence caveats, category contribution.
Natural next step: Request a lift briefing if your merch calendar has a similar window.
Pattern B — Basket recommendations
Setting: Cart page suggestions during a promotional week.
Question: Does the cart module lift attach without increasing cancellation of the primary line?
Materials: Cart events, completed orders, promo flags.
Briefing style: Split primary vs promo-excluded cuts so buyers see both honesty and opportunity.
Pattern C — Post-purchase email pairs
Setting: Follow-up email with two recommended add-ons.
Question: Which pair ordering yields higher attach within seven days of dispatch?
Materials: Email send logs joined to subsequent orders.
Often paired with: a recommendation catalogue review before the next send.
Pattern D — Membership upgrade prompt
Setting: Checkout upgrade offer for members.
Question: Lift in upgrade attach by tenure band and channel.
Briefing style: Tenure heat narrative rather than a single headline percentage.
How to use this page
Match your situation to a pattern, then open the flagship lift study or write to us with your window dates and placement IDs. We will say plainly whether the pattern fits or needs a different engagement.