Dense dashboards invite browsing. A merch meeting needs a decision. When we run a lift visualisation briefing, we cap the pack and force a narrative order:
- What window and placements were in play
- Who was exposed
- Attach-rate lift with the agreed metric
- Caveats in plain language
- Contribution by category or price band
- The decision the room must take
Speaker notes matter as much as the plates. If a caveat cannot be said aloud in one breath, it is not ready for the pack.