Journal

Field notes on attach rates, placement design, and briefing charts that survive buyer meetings.

Practical notes from lift studies and briefings — written for merchandisers and CRM leads who own recommendation placements.

Agree what counts as an attach before comparing exposed and control baskets — or the chart will argue with itself.

Promotions that change basket behaviour need a sensitivity view — otherwise recommendation lift absorbs shipping noise.

Six plates are usually enough: window, exposure, lift, caveats, contribution, and the decision asked of the room.

Stale recommendation pairs quietly flatten lift — a short catalogue pass often pays for itself before instrumentation changes.