Cross-sell recommendation lift study
A fixed-scope comparison of control and exposed baskets that quantifies attach-rate lift for named recommendation placements.
View studyWillowCore Desktop
Lift numbers you can brief to the floor
We measure how recommendation placements change attach rates, then turn the findings into charts merchandisers and CRM leads can act on the same week.
Flagship engagement
Cross-sell recommendation lift study
A fixed-scope study comparing control and exposed baskets across your catalogue windows. You receive a written lift summary, annotated visualisations, and a short briefing for buyers and digital merch.
Also available
Related briefings
Lift visualisation briefing
A half-day session that turns an existing lift calculation into chart plates ready for a buyer or board pack.
View studyQuarterly lift retainer
Recurring readout cycles that keep recommendation lift visible across successive trading windows.
View studyFrom the floor
What clients notice first
“They isolated the attach-rate lift on our homewares add-ons within one trading window — and the chart pack survived a buyer meeting without a translator.”
— Merch lead, multi-category retailer
WillowCore Desktop works with catalogue owners, CRM managers, and e-commerce merchandisers who need recommendation lift explained in trading language — not buried in a model notebook.
Engagements are delivered from our Bristol office with remote briefings across Great Britain.
Journal
Notes from recent lift work
12 Mar 2026
Defining attach rate before you chase lift
Agree what counts as an attach before comparing exposed and control baskets — or the chart will argue with itself.
28 Jan 2026
When a free-shipping week ruins a clean lift cut
Promotions that change basket behaviour need a sensitivity view — otherwise recommendation lift absorbs shipping noise.
4 Nov 2025
Chart plates that survive a contested merch meeting
Six plates are usually enough: window, exposure, lift, caveats, contribution, and the decision asked of the room.